Skip to content

Request an

or Call

01524 230 252

eBay Watermarks Policy Change: Update

We reported back in September, eBay’s new ‘Picture Policy’ update, and their intention to begin enforcing the removal of listings that contained images with watermarks from the 1st March 2018.

Since then, eBay have received a lot of negative criticism from individual sellers and focus groups, which they seemed to have listen to. And have taken the decision not to enforce the policy but keep it in place “as guidance only”.

However, this stay of enforcement may only be temporary as they maintain the benefits to eBay and sellers are very clear – such as greater visibility of listings in Google and Bing Shopping campaigns.

Please see their full statement below:

In our update to business sellers in September, we announced that listings with watermarked images would be removed from eBay search results from 1 March 2018.

We know that this has been an important topic and thank those sellers who took the time to contact us and explain the challenges they had with it.

We encourage our sellers to use clean images because, when watermarks are in place, we cannot typically promote their listings on platforms outside eBay, such as Google and Bing.

We’ve also heard from customers directly in focus groups that they are more likely to buy from us when product photography is on a white background and uncluttered.

Having listened to our sellers’ views on this, we’ve decided not to enforce this policy and to keep it in place as guidance only.

Thank you again for using eBay. The views of the people who sell with us are absolutely essential as we continue to evolve eBay for buyers and sellers.


It is great that eBay have listen to their customers and given them time to make these updates, but we do expect in the near future eBay will set another date on which they will begin enforcing this policy – so we would recommend to all sellers to start or continue to remove watermarks.

We will continue to keep you up to date of any future developments.

Latest Posts



Scroll To Top