Skip to content

eBay Watermarks Policy Change: Update

January 12, 2018

In September, we reported eBay’s new ‘Picture Policy’ update. Notably, their intention to enforce the removal of listings that contained images with eBay watermarks.

Since then, eBay have received a lot of negative criticism. Particularly, from individual sellers and focus groups, which they seemed to have listen to. So, they have taken the decision not to enforce the policy but keep it in place “as guidance only”.

However, this stay of enforcement may only be temporary. That is, as they maintain the benefits to eBay and sellers are very clear. Also, greater visibility of listings in Google and Bing Shopping campaigns.

Ebay’s Watermark Statement

Please see Ebay’s full statement below:

In our update to business sellers in September, we announced that listings with watermarked images would be removed from eBay search results from 1 March 2018.

We know that this has been an important topic and thank those sellers who took the time to contact us and explain the challenges they had with it.

We encourage our sellers to use clean images because, when watermarks are in place, we cannot typically promote their listings on platforms outside eBay, such as Google and Bing.

We’ve also heard from customers directly in focus groups that they are more likely to buy from us when product photography is on a white background and uncluttered.

Having listened to our sellers’ views on this, we’ve decided not to enforce this policy and to keep it in place as guidance only.

Thank you again for using eBay. The views of the people who sell with us are absolutely essential as we continue to evolve eBay for buyers and sellers.

It is great that eBay have listen to their customers and given them time to make these updates. However, we expect eBay will set another date on which they will begin enforcing this policy soon. So, we recommend all sellers start or continue to remove eBay watermarks.

We will continue to keep you up to date of any future developments.

Meet Clare-Cormican One of Our Product Manager

Meet our Product Manager: Clare Cormican

We interview one of our four product managers here at Cloud Commerce Group. Introducing the…

Meet Our Head of Product: Ben Edge

Cloud Commerce Pro is pleased to introduce, the visionary and enthusiastic, Ben Edge as our…

Graphic displaying text 'Meet our MD: James Leech'

Meet Our MD: James Leech

With so much going on behind the scenes at Cloud Commerce Pro and our multichannel…

A headshot of CCP Customer Service Manager, Chelsea

Meet our Customer Service Manager

Introducing Chelsea Kelly our Customer Service Manager. With all things go at Cloud Commerce Pro,…

Request an Online Demo today…

or ask for a call-back chat to see how we can help grow your business.

  • Seamless Order Management

  • Simple, Predictable Pricing

  • Specialist Onboarding Team

  • Dedicated Training

  • UK-based Support Team

Scroll To Top